With Linkedin the largest professional networking tool in the world, offering a variety of tools to help you find leads and expand your customer base, we bring you Part 2 of tips from lead generation company Siren Group AG to help you secure appointments with potential clients through the site.
Engage with LinkedIn Groups
The easiest way to make new connections is to join groups on LinkedIn—or if you have the time and resources – create your own group. The group search function on LinkedIn allows you to find groups related to your industry, your job and even hobbies.
Instead of just being idle, join the discussion and contribute by leaving comments which are thoughtful and relevant, while not sounding like a pushy salesman. In this way, you will gain the trust of others in the group and establish yourself as an industry expert. Professionals in related fields will then feel confident and comfortable about sending business your way. It will also make them look good by extension, by having someone in their network.
Want to create your own group? Here’s how:
- Move your cursor over “Interests” at the top of your homepage and select “Groups” from the dropdown.
- Click on “My Groups”.
- Click the “Create Group” button on the left side of the page.
- Fill in the requested information
- Click the “Create Group” button to create your group.
People love to belong to a community and the more you are able to connect like-minded people together, the more they will appreciate you for doing so. The name of your Group is important. Think of keywords that your target members will search for and make sure that your group name is clear and includes these keywords. The Group should be created for the industry and not just your agency. The chances of people joining a group is higher when it’s not simply for fans of your agency.
Build up your group by:
- Inviting your existing connections to join the group
- Promote the group on your website, blog and email newsletter
- Sending weekly emails to members and promoting the group on social media.
- Invite industry experts to join and engage with your group.
- You have to be committed by enforcing group rules, moderating posts and also leading conversations.
Link to other social media
Take full advantage of your agency’s social media accounts and blog by integrating your feeds, such as Twitter. With each post that you write on your blog, you can link to it from your LinkedIn page. You will find that your connections, as well as others, will be clicking through to your website where they will be able to learn more about your business and hopefully contact you about your products and services.
It’s important to note that LinkedIn allows you to use a hash tag for posts you want to appear on your profile so if your Twitter feed contains business and personal content, you can use this option to keep your profile professional
Adding a LinkedIn Share button on your website next to all posts, will allow for visitors to click the button and share the related content via LinkedIn.
ProFinder
ProFinder is a feature in LinkedIn that helps users to find and hire top Life Insurance Agents. Users are able to request a quote from an insurance agent, based on their requirements and through an online form:
US-based insurance agents can apply to be listed on Profinder, if they are thought leaders in their field (posting regular industry updates), clear information on their profile that they can serve their clients and if their profile is completed 100%.
This is initially a US-limited pilot project but keep an eye on how it develops.
Part 1 of these Siren Group tips was featured in Agents WIN last week. Read if here if you missed it!