Lifebroker, an innovative life insurance comparator, has announced the launch of Alfred, a Facebook Messenger chatbot which is the first in Australian life insurance industry that compares life insurance options in real time.
Alfred gives consumers 24/7 access to conversational quote comparison services. It is designed to respond to customer questions and provide them with quotes for life insurance cover within five minutes of messaging.
Lifebroker CEO, Alex Homer, said Alfred was developed to deliver customer service improvements by providing them with better access through social media channels and enhanced access to the service out-of-hours that complements Lifebroker’s existing channels.
He said: “Alfred provides an option for customers who need quick responses and who enjoy using messaging services to connect with companies. Our insights showed that product research is usually done outside of normal working hours, and a chatbot can be available instantly and at any time, giving consumers a convenient way to learn about their insurance options on their own terms.
“Conversations with Alfred can be paused and resumed at will throughout the day and consumers can book an appointment with one of our customer service representatives to discuss more advanced questions.”
Alfred is currently live in-market following a three month development period and customer pilot process.
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