AXA, the top global insurance brand for the 10th consecutive year according to Interbrand, has signed a four-year partnership with Liverpool FC.
The deal confirms AXA as the iconic football club’s Official Global Insurance Partner and covers both the men’s and women’s teams.
Working closely with Liverpool FC’s players, manager, coaches and health professionals, AXA will create unique and relevant content that will help support the shared goal of promoting a healthy lifestyle, delivering on the AXA brand purpose of empowering people to live a better life.
Football supporters in Asia can look forward to exclusive events that will take place in the insurer’s core markets in the region, including mass participation events, as well as unique opportunities to get closer to the team.
Thomas Buberl, CEO of AXA, said, “Like us, Liverpool are leaders in their field, renowned for their long and proud history, strong sense of community and relentless pursuit of excellence. We, therefore, look forward towards achieving shared successes, both on and off the field, as we continue to ensure our customers will ‘never walk alone’.”
Gordon Watson, CEO Asia, AXA, said, “Not only will this partnership create new opportunities for our customers, agents, employees and members of our local communities to interact with players from both the men’s and women’s teams, it will also allow us to leverage the expertise of Liverpool FC’s world-class professional health experts and academy coaches to provide unique, money-can't-buy experiences.”
Billy Hogan, Chief Commercial Officer, Liverpool FC, said, “As a world leader in its industry, AXA shares our ambitions and values, which will provide the foundations for a special long-term relationship. Together we’ll work towards bringing to life really special experiences for our fans around the world.”
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