Singapore:AIA partners leading telco Singtel to launch StepUp

| 16 Jul 2019

AIA Singapore has partnered Singtel, one of Singapore's leading communications technology group, to unveil StepUp - a wellness platform that allows customers to earn local mobile data with every step they take.

StepUp is available to customers on the My Singtel app and will also offer lifestyle rewards from AIA and other partners. Customers can also find content relating to wellness, fitness and nutrition, to encourage Singaporeans to lead more active lifestyles.

With StepUp, customers can earn up to 3 GB of mobile data depending on the number of steps they take in a month. One who takes 5,000 – 7,500 steps a day over the course of a month will be able to redeem 1GB of mobile data, while one who achieves 10,000 steps daily in a month will get 3GB of mobile data. All customers need to do is to log into My Singtel app, activate StepUp and sync their steps from their iOS or Android smartphones and begin earning mobile data.

Mr Patrick Teow, CEO, AIA Singapore said, “Our partnership with Singtel redefines what it means to enable healthier, longer, better lives in today’s digitally-enriched world. Through leveraging Singapore’s digital advantage, our common shared value is to make a real difference in people’s lives, particularly when Singaporeans are spending more time on their digital devices such as their mobile phones and living sedentary lives. With StepUp, individuals and families can now take charge of their own health and integrate more active lifestyle habits into their daily lives.”

The partnership between the two industry leaders will enable them to leverage each other’s strengths to deliver products and services to customers that are more easily accessed, contextually relevant and offer solutions to customers.

Mr Yuen Kuan Moon, CEO, Consumer Singapore, Singtel said, “We want to encourage healthy lifestyles and wellness, and with StepUp, customers will be rewarded for their efforts to keep fit. We are always trying to find ways to offer customers products, services and perks to complement their digital lifestyles. Our partnership with AIA marks a shared commitment to champion the importance of staying active for life.”

Starting 1 August, Singtel customers may also take on AIA Vitality Challenge on StepUp to claim lifestyle rewards such as movie tickets, coffee, and ride-hailing vouchers. In addition to the celebration of the launch of the wellness platform, customers who clock 10,000 steps a day at least once from now until 31 August will stand a chance to win an Apple Watch Series 4 or Samsung Galaxy Watch.


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