Hong Kong: Manulife launches a two-year strategic charity partnership with Mind HK

| 27 May 2024

Manulife Hong Kong has announced a two-year strategic partnership with Mind HK, a Hong Kong-based mental health charity, to raise public awareness of the importance of mental health and to influence the development of mental health support services in Hong Kong.

This partnership will help advance one of Manulife’s Impact Agenda commitments to empower sustained health and well-being.

Over the course of the partnership, the two organisations will work together to organise a series of awareness events, anti-stigma programmes, and ongoing professional training initiatives aimed at advocating for improved mental health support within the local community.

"Manulife and Mind HK share a vision to advocate for the importance of mental health and reducing unnecessary stereotypes in the city. Collaborating with Mind HK allows us to increase awareness of mental health and improve accessibility to mental health support within the community.

“Our commitment to the city and its people goes beyond financial well-being; we also place significant emphasis on promoting their mental and physical wellness, thereby bringing our ‘body-mind-wealth’ customer proposition to life. By leveraging Mind HK’s expertise and networks, we hope to change public perceptions towards mental health and foster a more inclusive society in Hong Kong," said Mr Patrick Graham, Chief Executive Officer of Manulife Hong Kong and Macau.    

"This strategic partnership between Mind HK and Manulife Hong Kong is a milestone for Mind HK. It will allow us to expand and strengthen our service network to help more people in need of mental health support and also boost public awareness to improve mental health literacy levels and reduce the stigma around mental health.

“We look forward to joining hands with our like-minded partner to work towards our vision of ensuring no one in Hong Kong has to face a mental health problem alone," said Dr Candice Powell, CEO of Mind HK.

The collaborated programmes set to roll out beginning in 2024 include:    

  • Improving Access to Community Therapies (iACT®) – a pioneering initiative developed by Mind HK;
  • Mind HK x Manulife public-awareness-raising events;
  • “More Than a Label” anti-stigma campaign; and  
  • Hong Kong Mental Health Conference 2025.