Singapore: Manulife boosts its recognition programme with elevated criteria and enhanced benefits

| 03 Jun 2024

Manulife Singapore has announced significant enhancements to its Manulife Pro programme, aimed at raising the bar for excellence and improving service quality within the insurance sector.

Key enhancements include:

  • Personal branding tools: Manulife Pro consultants now have access to the upgraded CRM platform, featuring personal branding tools for customer outreach to enhance consultants' ability to manage and grow customer relationships efficiently.
  • Dedicated high-net-worth (HNW) support: Manulife Pro consultants receive priority access to specialised support for HNW clientele. This includes learning and development opportunities, as well as exclusive networking activities to grow their HNW client base.
  • Exclusive learning and development opportunities: The programme continues to foster consultant growth through exclusive workshops and certifications that enhance customer engagement, sales techniques, and leadership skills.

This year, Manulife Pro is extended to agency leaders, including branch directors and unit managers, offering them the same robust support and benefits as individual consultants. However, agency leaders are required to meet team-related criteria, which ensures that they not only excel individually but also elevate their teams’ performance. By recognising leaders, they are better equipped to set a positive tone and motivate their team members, fostering a culture of consistency and quality advisory across the organisation.

Manulife Singapore remains steadfast to advancing the Manulife Pro programme by setting even higher standards. For 2025, the programme will introduce more stringent criteria aimed at boosting client acquisition and retention. Consultants will be required to demonstrate excellence in securing new customers and providing exceptional service to retain existing customers. This proactive approach ensures that consultants are continually equipped to meet evolving market demands and deliver superior customer experiences. 

Introduced in May 2023, the programme offers three tiers – Gold, Diamond, and Platinum – providing financial consultants with exclusive resources and tools to deliver superior customer service.  

Since its launch, the programme has expanded to a more than 30% increase in participation compared to last year. Manulife Pro has demonstrated strong performance outcomes, with a 67% retention of repeat qualifiers and 20% of consultants advancing to higher tiers, highlighting the programme’s success and efficacy.