Agents are the life blood of the insurance industry - AIA Group Agency Distribution CEO

| 14 Feb 2018

The insurance industry should come together to celebrate and recognise the efforts of life insurance agents - the life blood of the industry. Hear from Joe Cheng, CEO of Group Agency Distribution of AIA Group, on why the Asia Trusted Life Agents & Advisers Awards is an important industry initiative.

On the importance of having the industry come together to participate in the Awards, he pointed to the huge and growing mortality protection gap in Asia which currently stands at over US$51trillion.

“The whole industry, all of us, has an obligation to do what we can to close this gap and ensure that millions more people across Asia get the insurance they need to protect their families in the event of an unforeseen event,” he said.

“Engaging in these awards, promotes the life blood of our industry – the life insurance agent – who is at the front line trying to sell a product that is desperately needed. All of us should acknowledge the achievements of our agents as the unsung heroes of our industry. These awards offer an ideal opportunity for all of us to show appreciation for their efforts,” he added.

The 3rd Asia Trusted Life Agents & Advisers Awards organised by Asia Insurance Review and Asia Advisers Network, and co-organised by LIMRA, has had the support of AIA as Strategic Partner since the first edition.

Asked about AIA’s strong and unwavering support of the initiative, he said: “At AIA, we see the continued success of our life agents as integral to fulfilling our brand promise of helping people to live healthier, longer, better lives. We are therefore delighted to continue our association with AIR and the Asia Trusted Life Agents & Advisers Awards, the region’s most important independent awards, to honour the exemplary efforts of the region’s leading agents and companies.”

Want to honour the exemplary efforts of the region’s leading agents and companies? Submit your entries now for the 3rd Asia Trusted Life Agents & Advisers Awards. Nominations close 28 February.

Winners are chosen by some 25 senior leaders of the insurance industry in an independently-audited judging process.