AXA has launched the AXA Imperial Collection, a curated suite of legacy, wealth, lifestyle and global medical solutions, with coverage that extends to private art, collectibles, jewellery, yachts and luxury and performance cars to cater to the evolving needs of high net worth individuals (HNWIs) in Singapore.
The proposition leverages AXA’s position as a composite insurer in Singapore and covers the spectrum of risk management and insurance, and offers personalised and customised protection strategies for HNWIs.
It comprises a range of life insurance solutions including legacy planning and wealth management solutions – AXA Private Wealth Variable Universal Life (VUL), AXA Privilege Wealth VUL and AXA Private Wealth Portfolio International – which are the core offering, as well as international medical and high-end insurance plans to protect lifestyle assets.
Sean Goh, Managing Director, Life, AXA Insurance, said, “In spite of the growth of Asia Pacific’s HNW population, it remains a largely untapped and underserved market for insurance. With the AXA Imperial Collection, we aim to fill this gap by offering a full suite of solutions and services that will serve the needs of a wide and diverse range of HNWIs.
“At the same time, we also recognise the importance of a strong distribution strategy, and are equipping our existing distribution network as well as tapping new distribution networks, such as specialised international brokerage firms, private banks, and family offices to support our entry into this market. The launch of the Imperial Collection aligns with AXA’s focus on accelerating growth and strengthening customer engagement in the HNW segment.”
Product offering and services
The enhanced AXA Private Wealth VUL is a jumbo whole life plan designed to support legacy and estate planning of HNWIs, including wealth preservation and liquidity planning. AXA has also introduced a second VUL offering, AXA Privilege Wealth VUL, to support the protection and wealth planning needs of a wider segment – the upper affluent and emerging HNW – with a lower premium entry point, for both accredited and non-accredited investors.
The AXA Imperial Collection also offers tailor-made high-end lifestyle insurance solutions that extend to their homes, covering “all risks” including loss/damage to homes and its contents (e.g. private art collections, jewellery, watches), yachts and luxury and performance cars, as well as comprehensive international medical protection.
Eligible AXA Imperial Collection customers will be able to access a wide array of luxury concierge and lifestyle services that encompasses lifestyle & travel concierge, travel medical assistance services and luxury home assistance. These services will be delivered by AXA Partners, a leading international provider of concierge and assistance services.
Recommended:
Dreaded 'C' no longer a death sentence, resulting costs shouldn't be one
How to connect with High Net Worth clients