Singapore:Great Eastern handpicks 141 financial representatives to serve generation of new affluent customers

| 16 Jul 2019

Khor Hock Seng, Group CEO of Great Eastern, and Ben Tan, MD of Regional Agency/FA and Bancassurance, celebrate the launch of Prestige Partners with Great Eastern’s financial representatives (Credit: Great Eastern)

Great Eastern has launched Prestige Partners, a handpicked team of 141 elite and experienced financial representatives geared to serve the generation of new affluent customers.

The new affluent segment is growing rapidly in Singapore, where households with an annual income of over S$200,000 doubled from 7.3% in 2008 to 14.3% in 2018, according to the Department of Statistics Singapore.

64% of this market segment are well-travelled, high-achieving professionals under the age of 40. Prestige Partners helps this new segment of customers by providing personalised and intelligent financial solutions to protect and grow their assets and incomes, and a range of premium curated services such as medical, travel and security assistance through a dedicated service concierge.

Clients of Prestige Partners will have access to exclusive services such as being served in exclusive Prestige Suites. They will also enjoy complimentary health screenings and have medical checks carried out in premium VIP facilities. Dedicated business support managers will also be assigned to Prestige Partners to help them fast track underwriting and claims for their customers.

Financial representatives under the Prestige Partners programme will be provided with additional specialised training through a tailored ‘Prestige Partners High Net Worth Advisor Programme’ at the Nanyang Technological University’s Wealth Management Institute to equip them with the latest insights to better service the unique needs of the affluent segment. This complements a range of Prestige Series products Great Eastern has developed to cater to their protection and legacy planning needs.  Prestige Partner clients can also access a wide range of Prestige Portfolio funds to meet their wealth accumulation goals.

Khor Hock Seng, Group CEO at Great Eastern said, “With Prestige Partners, we are integrating the delivery of our products and services with the best in class expertise from a select group of experienced financial representatives to offer a distinctive and differentiated customer experience to this new affluent segment.”

Ben Tan, MD, Regional Agency/FA and Bancassurance, Great Eastern said, “The launch of Prestige Partners is a testament to Great Eastern’s commitment to serve this growing affluent segment. Through this new career pathway for our representatives, they will receive comprehensive training and be equipped with the skills and knowledge to best serve this growing market segment.”

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