Singapore: 5,000 Prudential financial consultants to get IBF-accredited certification

| 16 Jul 2020

5,000 Prudential financial consultants will undergo a new certification programme as part of insurer's continuous commitment to invest in their agency force.

The certification programme is developed and customised by the Singapore College of Insurance (“SCI”) in collaboration with Prudential, and accredited by the Institute of Banking and Finance Singapore (“IBF”), the national accreditation and certification agency for the financial industry in Singapore.

Financial consultants who complete the certification programme will be awarded the Certificate in Financial Needs Analysis and Plan Construction (Cert FPC).

The multi-faceted programme spans over six weeks and covers a broad range of topics including financial needs analysis, risk profiling, investment and retirement planning, as well as the construction of personal financial plans.

The delivery of the programme is conducted in three formats – mobile learning and assessments, online facilitated training and assessments, and an individual written assessment.

Prudential’s Chief Distribution Officer Odd Haavik said Prudential places great importance on continuous learning and development for its agency force. “Our financial consultants help our customers with some of their biggest financial decisions. It is imperative that we remain committed to investing in their professional development so they can continue to provide our customers with the highest level of financial advice and meet their rising expectations,” he said.  

He added, “IBF-accredited programmes are benchmarked against both industry and international standards. With a fully IBF-accredited agency force, customers can be assured of a consistently high standard of financial advisory from the Prudential financial consultant they engage.”

Ms Karine Kam, Chief Executive, SCI, said: “SCI has always believed in the importance and value of industry-recognised qualifications. We believe that the collaboration with Prudential through the Cert in FPC programme will drive higher service standards for the industry, and pave the way for an enhanced, professionally-driven insurance market.”

Ms Rachie Hui, Chief Operating Officer and Head of Standards, IBF, said: “Faced with rapidly-changing market conditions, we must embrace the new norm of constant upskilling. We are glad that Prudential is proactive in helping its agency force be ahead of industry changes and be future-ready to meet the needs of their customers.”

The course aims to enhance the advisory skills and knowledge of financial consultants, so they can better serve Singaporeans’ growing need for more sophisticated protection, savings, investment and retirement solutions. It is being rolled-out this month and upon completion of the programme, Prudential will have the highest number of IBF-certified financial consultants in the life insurance industry.

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