HSBC Life has announced that it will integrate dacadoo's Digital Health Engagement platform into its recently launched health and wellbeing platforms, available to both corporate and retail customers.
HSBC Life’s Well+ and Benefits+ platforms, which motivate people to shift towards and maintain a healthy and financially-fit lifestyle, are currently available in Hong Kong, with customised versions launching in mainland China, powering the Pinnacle Personal Wealth Planner platform, Singapore, and other markets over time.
Post integration with dacadoo, HSBC Life’s Well+ and Benefits+ customers will gain access to personalised insights about their overall health and wellbeing, and receive incentives and rewards for healthy behaviours across lifestyle, body, mind and finances.
A “health score” – a number indicating overall health – which changes in real-time depending on the user’s lifestyle factors such as health, nutrition, activity and sleep, will also be accessible to customers using the platform, with Well+ integrated within HSBC’s core mobile banking app.
To engage customers on their health and wellbeing, dacadoo’s technology draws on a broad selection of motivational and scientific principles, ranging from artificial intelligence and gamification to automated coaching and behavioural science.
“Helping our customers make the shift to healthier lifestyles is a key strategic priority for us. Our partnership with dacadoo, and our uniquely integrated approach to health and wealth, will enable our customers to take even greater control of their physical, mental and financial wellbeing,” said HSBC Life and Insurance Partnerships global CEO Bryce Johns.
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