Mr Alan Lin Yim Fai founded his own district family, the AL Family, which consists of 22 districts, 164 managers and an agency force of 1,031 as of February 2023. His district family won District of the Year/ District of the Century in 1999 and came in second for Super Grand District of the Year in 2011, then became first for Super Grand District of the Year in 2013 and 2018.
Insurance is a profession that requires not just technical knowledge but also a passion for supporting customers through different stages of life. It is crucial to invest in the development of agents. His talent strategy has helped agents develop their skills and grow their own business. The year 2022 saw the promotion of two district directors, four branch managers and four senior unit managers. One hundred and eleven agency members qualified for MDRT membership: One TOT, nine COTs, 84 MDRTs and 17 life members, respectively. They recorded 20 qualifiers to CEO Club Sapporo Trip and 23 qualifiers to 22nd Dragons’ Meeting.
He was educated in social work but chose to join the insurance industry upon graduation to help people protect their physical and financial wellbeing. Helping people is an essential part of both social work and insurance, as is having a client-centred approach, maintaining strong, authentic relationships and good listening and communication skills.
He considers his main role to be empowering team members to provide a high level of expertise and professional services, while fostering a genuine love for helping people and a greater sense of accountability for our community.
He invests significantly to achieve this and gives up-to-date job coaching and help members remove obstacles in their way, so they can achieve their full potential. He believes when agents show their passion for helping people, they demonstrate the true value of insurance in giving peace of mind, achieving financial stability and showing care to loved ones.