Announcing the Launch of the 11th Awards 2026

This last decade saw these Awards saluting more than 250 awardees and as we embark on the next decade, we are indeed proud to have been a part of this important journey where we witnessed the evolution of the agency side of the business. The Asia Trusted Life Agents and Advisers Awards (ATLAA) have become an empowering platform for agents across Asia, and the ATLAA trophy the one to win, the ultimate accolade!

These Awards set out to raise the bar of excellence and standards for the industry. They acknowledge the sheer dedication and commitment of agents and advisers who tirelessly protect their clients’ interest and security, something many don’t see.

This year, we hope the torch will be passed on with even greater standards to these soldiers of the industry, and as we now stand in 2026, we are confident this year’s nominations will bring a plethora of new highs for these valued individuals in the engine of insurance. It remains to be seen how the year pans out, especially with the global struggles we are currently witnessing.

More is demanded now than ever, as the industry faces new challenges and opportunities through greater innovation in AI and the digital revolution, new buying habits of the younger generation of clientele, and added geopolitical crises.

AAN and Asia Insurance Review, together with co-organiser LIMRA and strategic partner AIA, are very proud to open the nominations for these awards in 2026. We hope the Year of the Fire Horse brings new promise and potential, and protects the industry despite the global challenges. We entrust the agents as the pillars of support for life’s highs and lows. This is a calling, a passion. We are proud to be associated with such a team of people who are an inspiration to us all.

It is my honour to thank the esteemed panel of judges for walking with us on this journey every year and for their hard work to help qualify and recognise this year’s nominees. We owe so much to the Patron of these Awards for over a decade, Sir Mark Tucker, for his loyal and dedicated support to this cause. Sincere appreciation to our strategic partner, AIA, as well as all the supporting organisations for their partnership and support over more than a decade. The awards’ integrity is monitored by the scrutineer, KPMG who keeps everything transparent and independent.

So let the competition begin. Every nomination counts, so make sure you are a part of it. We invite you to showcase your efforts to motivate your peers – what you do helps promote the importance of this industry and encouraging new talent to follow suit. Third-party nominations are equally important, so do send in any suggestions that you feel are worthy.

All the best to all nominees. May the Year of the Fire Horse gallop with vigour, grit and prosperity. See you at the Awards Gala Night, this time to be hosted in Bangkok! Thailand!

Sheela Suppiah
CEO
Asia Insurance Review and Middle East Insurance Review

It gives me great pleasure to be able to launch the 11th edition of the Asia Trusted Life Agents & Advisers Awards.

These Awards are the leading platform in the region for recognising the efforts of advisers across Asia in serving their clients with professionalism, dedication, care and commitment.

As the pace of change in the world continues to accelerate, and ever greater attention is being paid to emerging technologies and AI, these awards serve to remind us of the tremendous, indeed fundamental, importance to the insurance industry of client relationships built on trust and human connection.

Many millions of people around Asia place their trust in insurance in large part because of the strength of their adviser relationships and the quality of the advice that they receive. By continuing to strive for excellence in advice and client service, and by embracing technology to complement and deepen these human connections, I believe we can unlock even greater potential for our industry and meet even more of the needs of our customers.

I am privileged to be able to provide my ongoing support to these Awards, and in doing so to once again be able to pay tribute to the exceptional advisers across Asia who are continuously moving our industry forward.

I look forward to celebrating the achievements of the nominated agents and advisers later this year in what is sure to be a memorable event.

Lastly, a huge thanks to the Asia Insurance Review and the Asia Advisers Network for their continued leadership and for providing us the opportunity to recognise and celebrate the important achievements of our colleagues.

Sir Mark Tucker
Founding Patron of the Asia Trusted Life Agents & Advisers Awards
Group Chairman,
AIA Group