Singapore: PROPEL with Singlife crosses 1,000-adviser mark 9 months after official launch

| 02 Oct 2025

PROPEL with Singlife, the one-stop shared services hub for financial advisory firms, has onboarded over 1,300 financial adviser representatives (FARs), just nine months after its official launch. PROPEL continues to solidify its position as the trusted partner for financial advisers and firms looking to scale their businesses efficiently.

The announcement follows a double-win at the recent InsurInnovator Connect Asia Awards, held on 24 September, where PROPEL clinched the ‘Operational Excellence Pioneer’ and ‘Technology Integration Excellence’ awards. Back in July, PROPEL was also named the ‘Insurtech Initiative of the Year – Singapore’ at the 10th Insurance Asia Awards. The awards validate PROPEL’s market-disrupting proposition and its mission to help FA firms scale their businesses.

Mr Steven Ong, CEO of PROPEL with Singlife, said, “PROPEL started as an idea to ease the administrative challenges tied agents face in establishing their own firms while ensuring customers benefit from unbiased advice and a broader range of financial products. We are driven by the vision of helping aspiring entrepreneurial financial advisers to succeed on their own terms. We are humbled to have crossed the 1,000-adviser mark within a year of our official launch, and we are motivated to work with our clients to continue enhancing our platform and services, to enable them to focus on what matters most – delivering exceptional service to their clients.”

Ms Jean Yeo, Head of Platform and Client Engagement at PROPEL, said, “We are extremely pleased to achieve this major milestone this quickly, but we’re not getting ahead of ourselves. Even as we continue to receive more enquiries on our services and onboard new client firms, we’re continuously listening to our clients and finding ways to improve our platform to meet the evolving needs of advisers.”