Entries Deadline:
1 April 2019 (Third-Party Nominations)
12 April 2019 (Self-Nominations)

Judging Day:
22 May 2019, Singapore

Gala Awards Dinner:
18 July 2019, Bangkok, Thailand

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Let the Stars Shine

It is with great pride that we launch the 4th Asia Trusted Life Agents and Advisers Awards. Despite the rhetoric around technological disruption and disintermediation, professional agents and advisers continue to prove their worth and value in helping to narrow society’s protection gap and secure the financial future of families.

Kudos to the industry for coming together as one to recognise the best in agency and advisory. Over the past three editions, we have crowned winners from 22 companies and 10 markets. This year, more supporting organisations and companies have come on board to be part of the esteemed judging panel and to back the Awards.

We are thankful for the faith placed in us by Founding Patron Mr Mark Tucker, Group Chairman, HSBC Holdings; Strategic Partner AIA; and Co-Organiser LIMRA since day one. It is with their unwavering support that we successfully launched this neutral platform. We will remain true to our form and ensure the integrity of the transparent judging process with the panel of eminent leaders and heavyweights in the market with an independent auditor.

Other than the Awards, we will continue to grow Asia Advisers Network, our dedicated online platform to meet the information and development needs of advisers and agency leaders. And this year, in conjunction with the Awards Gala Dinner to be held on 18 July 2019 in Bangkok, we will be co-hosting “Agency Innovation Conference – Thriving in the Digital World” with LIMRA. So mark your calendar.

The past editions of the Awards have shown that there is no lack of professionals in the industry who have gone the extra mile. So stand up and be counted this year. Submit your entry or nominate someone deserving. Your active participation will help to trumpet the good that is being done by the industry and professionals of the highest standards.

Let the stars shine!

  • Mr Sivam Subramaniam
    Asia Insurance Review
  • Mr Benjamin Ang
    Asia Advisers Network

Recognising the Best and Brightest

LIMRA is honoured to co-organise the 4th Asia Trusted Life Agents and Advisers Awards programme, which recognises accomplished agents and advisers and their commitment to serving their customers.

The world is changing at a record pace, and our industry must adapt to remain relevant.
Today’s consumers compare their experiences in our industry with their every other retail relationship they have. The bar is higher as consumers’ expectations, and preferences have grown and changed and, as a result, we must transform to engage with them on their terms.

Recent LIMRA studies indicate that consumers of all ages and ethnicities want to work with a trusted financial professional to make important financial decisions. But what does that mean in the age of the internet, mobile and social media? Nearly a quarter of consumers say they expect to communicate with their adviser via social media – for millennials the number grows to 4 in 10. While there has never been a greater need for financial advice, understanding the best approaches to connect and communicate with different customer segments is critical to success.

At its core, LIMRA is a research organisation, offering actionable, credible insight into insurance and retirement trends. As the trusted source of industry knowledge, we focus on the research and training programmes that will help you and your companies develop successful strategies to meet challenges of today and tomorrow, fulfilling our common mission to protect families’ financial security throughout their lives.

It is important to recognise the people that are on the front lines to help our customers achieve financial security. I encourage you to nominate an agent or adviser who represents the best and brightest of our industry.

  • David Levenson
    President & CEO,
    LIMRA, LOMA & LL Global, Inc.

Keep the Flag Flying High

As the Founding Patron of the Asia Trusted Life Agents and Advisers Awards, I am delighted to see that they have now built real momentum that recognises technological developments, expands to include Digital Agents and provides a dedicated interactive website: the Asia Advisers Network.

I am also proud to see how agents and advisers continue to serve the life business as the world moves rapidly into the digital age. This business is all about protecting individuals, their lives and assets. It is now increasingly focused on helping them to live longer and more healthily as well as protecting people in the event of death and losses. It is great to see agents and advisers embracing these changes with such dynamism.

The need for insurance has become even more pronounced as the complexity of risks continues to grow. So too has the need for the expertise of agents and advisers given the complexity of products and abundance of choice.

Agents and advisers, who build trusted relationships based on personal interaction and financial expertise over the years and across generations, play a unique role in ensuring maximum reach and appropriate coverage that closes the protection gap at an individual and societal level. It is interesting to note that in many cases, technological research and development is focused on augmenting the people-to-people skills of the best agents and advisers.

I believe the Awards has an important role to play in highlighting the contribution of agents and advisers to the insurance value chain and to society more broadly. I congratulate Asia Insurance Review and Asia Advisers Network for keeping the flag flying high.

  • Mr Mark Tucker
    Group Chairman,
    HSBC Holdings