1. Make it easy for the judges
The judges for ATLAA are all principled industry experts who want to be able to identify the ‘best of the best’ for each category.
While many would be happy to read thousands of words from dozens of candidates, the reality is that they simply do not have the time. So, keep your entry as short as you can – and focus only the core elements of your story.
Keep it simple.
Keep it relevant.
Keep it about the last 12 months only – anything prior to that will not be considered.
2. Provide evidence
Judges like to read about outstanding work achievements. Make sure you provide tangible evidence from third parties. It’s easy to claim that you are the top performer – it is less easy to prove it. Provide data, certificates, awards etc.
3. Show evidence of teamwork
Insurance is a business of collaboration and so the judges want to see evidence of teamwork. No one achieves outstanding results alone. Demonstrate how you work as part of a team – and help other members of the team.
Provide proof.
4. Giving back
Judges are not interested in candidates who are driven solely with a desire to make money. They want to see evidence of agents who genuinely care about the community – so they want to see evidence of ‘giving back’ to society.
This does not mean giving a handful of presentations to insurance rookies or publishing self-serving books – it means giving back time, effort and money to help other people less fortunate.
Judges want to feel proud of the candidates as representatives of an industry that most judges have devoted their life to.
Provide proof of what you have done – and brief testimonials.