The Search for Stars
This is the 5th Asia Trusted Life Agents & Advisers Awards. Over the past editions, we have been enlightened by the rich and dynamic role that agents and advisers play in being the face of life insurance to the buying public. What is most heartening is that to many of these agents and advisers, it is so much more than just a job. Many of them do a great deal of social work and charity beyond the call of their duty. This is what we really want to salute. They are still very much the unsung heroes of the industry.
The second group of people we want to salute is the insurance executive and managers from insurance companies who do so much behind the scenes to help these agents excel. What they do in caring and nurturing the agents and advisers is truly remarkable, too.
So, for now, we are all set to spot the stars of the industry for 2020 in a world which is still very high-touch despite being so high-tech. We are looking for those stars who help to spread trust in the insurance industry in their everyday chores and routine.
The last four years, we have saluted some 45 winners from 21 companies and 11 markets, and we can see what rich pageantry this is. We have also through AAN – Asia Advisers Network – reached out to professionals like you online with over 16,000 followers on Facebook alone.
With co-organiser LIMRA and Founding Patron, Mr Mark Tucker, Group Chairman, HSBC, and a distinguished panel of judges drawn from the various leading insurance companies, associations, and training institutes, we are very proud to launch this 5th ATLAA. It stands out as a truly professional Awards given its defined criteria and transparent judging process that is independently audited by EY.
We remain committed to the search for excellence as our CSR for the industry which we so love and honour. We see the professionalism in the industry only rising. So all is good as they say.
Keep the entries coming. Remember there is no fee to enter the awards and self-nominations are most welcome. All it takes is believing in yourself and standing tall to be counted for the industry. We want to see the best win, always.
Dare yourself to shine.
Mr Sivam Subramaniam
Asia Insurance Review
Mr Benjamin Ang
Asia Advisers Network
There has never been a greater need for financial advice
LIMRA is honoured to co-organise the 5th Asia Trusted Life Agents & Advisers Awards 2020, which recognises accomplished agents and advisers, and their commitment to serving their customers. The world continues to change at an incredibly fast pace, and our industry must keep up with this pace to remain relevant to our customers.
Agents have to continuously evolve and think of new and unique ways to engage their customers.
With Asia’s rapidly ageing population and widening retirement savings gap, there has never been a greater need for financial advice. Understanding the best approaches to connect, communicate, and educate customers is critical to success.
LIMRA is a research-led organisation, offering actionable, credible insight into insurance and retirement trends. We focus on research and training programs that help you and your companies develop successful strategies to address industry challenges, fulfilling our common mission to protect families’ financial security throughout their lives.
It is important to recognise the people that are working with customers every day to achieve financial security. I encourage you to nominate an agent or adviser who represents the best and brightest of our industry.
President & CEO,
LIMRA, LOMA & LL Global, Inc.
Continuing to go from strength to strength
As Founding Patron of the Asia Trusted Life Agents & Advisers Awards, I am delighted to see the Awards continue to go from strength to strength.
The long term success of the life insurance business depends on marrying the best customer service with the best new technologies. These awards demonstrate how agents and advisers are already doing so to great effect, and show why they are so critical to the future of the industry.
For many customers, agents and advisers are the human face of life insurance, with the ability to build trusted relationships with customers, understand their needs and recommend the right products and services to meet them.
As life insurance becomes increasingly linked to wellbeing, they play a significant role in helping people to live healthier lives.
In addition, by embracing digital technologies, advisers and agents can increase coverage, offer new products and services and help to close the protection gap.
The accelerating pace of change creates an opportunity to innovate, invest and partner with others, to make insurance more accessible and engage with a wider range of consumers, especially younger people. Agents and advisers have a key role to play in making the most of that opportunity.
I would like to thank Asia Insurance Review and Asia Advisers Network for helping us to celebrate the best of agency and advisory, and the enormously valuable contribution that they make to the industry and to the communities in which we work and live.
Mr Mark Tucker