Asia's Rookie Insurance Agency Leader of the Year - Mr Chong Jit Shan

| 12 Sep 2017

Having built an impressive career in under a decade, displaying an exemplary work ethic and drive for success, and proving himself to be a formidable leader, Mr Chong Jit Shan was named the Rookie Insurance Agency Leader of the Year at the 2nd Asia Trusted Life Agents & Advisers Awards.

Mr Chong joined Great Eastern Life Assurance (Malaysia) Berhad as an agent in 2010 at age 22. He built a strong foundation before being promoted to Unit Sales Manager (USM) in 2013 with a team of 24 agents. He achieved an agency production of MYR1.1 million (US$256,000), which exceeded the company’s requirements; and in doing so, he created a new benchmark for his promotion. In recognition of his outstanding performance, he was presented with the “Pacesetter” award by Great Eastern at its 2012/13 Annual Supremacy Awards & Dinner.

In his first year as USM, he managed to grow his team to 42 people, generating a total annualised premium of MYR2.2 million; equivalent to the Gold L.E.A.D. AAA Award that is only given to the top 20% of Great Eastern’s Group Sales Managers (GSM). Great Eastern recognised Mr Chong’s exceptional leadership with the ‘Emerging Leader Award’ at its 2013/14 awards.

Rising to a challenge by Great Eastern’s CEO, Dato’ Koh Yaw Hui, Mr Chong amassed an agency of over 100 staff and was promoted to GSM. Starting with fewer than 50 agents at the beginning of 2015, his team grew to 102, including four direct and indirect USMs and a total annualised premium of MYR2.77 million. He was the youngest GSM to have ever been promoted with a 100+ team. To recognise yet another milestone achieved, he was awarded the “Breakthrough” award for 2015/16.

As GSM, Mr Chong’s award-winning streak continued, as he was recognised and awarded Top Rookie GSM, after breaking a Great Eastern record for highest production point. In terms of recruitment, he was the only rookie GSM to receive the 100+ Agency Award. At the age of 28, leading over 100 young and energetic agents, with more than MYR5 million in production, he was named the “‘Pacesetter in Young Entrepreneurship”.

To ensure the efficiency and effectiveness of the agency operation system, he classified operations into four departments–events and promotion; strategy planning; recruitment & training; administrative and support. He built and developed a group of leaders, delegating them into the department that best utilised their talent and magnified their strengths, empowering them to execute the tasks and jobs assigned.

Driven by his persistent efforts, discipline, focus and passion, Mr Chong has built a kingdom in seven years during his 20s.

The 2nd Asia Trusted Life Agents & Advisers Awards was organised by Asia Insurance Review with LIMRA as co-organiser, AIA as strategic partner, and Sun Life Financial as sponsor. The truly regional Awards saw winners from seven markets across Asia – China, India, Malaysia, Vietnam, Hong Kong, Thailand and Singapore.


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