Hong Kong: AIA unveils new plan for HNWIs

| 03 Sep 2026

AIA Hong Kong & Macau has launched Wealth Elite Life Insurance Plan 3 (Wealth Elite 3), a participating whole-life insurance plan designed for high-net-worth (HNW) customers.

The plan supports customers in protecting their loved ones today, preparing for evolving needs in the future, and establishing structured arrangements for the next generation, helping to support thoughtful legacy planning.

Hong Kong, one of the world's longest-living regions, is facing new challenges brought by an ageing population. For HNW individuals, as life expectancy increases and people live longer lives, gaps in planning can accumulate and become amplified over time.

Findings from the AIA Alta High-Net-Worth Optimal Longevity Index highlight that 23% of HNW individuals have no succession or inheritance preparations in place, underscoring the need for solutions that enable families to navigate longer lifespans with greater preparedness and confidence.

Ms Alice Liang, Chief Proposition & Healthcare Officer of AIA Hong Kong & Macau, said, "As longevity reshapes financial priorities, HNW customers are increasingly focused on how to protect today, prepare for the future, and plan effectively for the next generation. This includes ensuring their loved ones are well protected from the outset, maintaining flexibility as circumstances evolve, and establishing clear and structured arrangements for legacy planning. Wealth Elite Life Insurance Plan 3 has been developed in response to these needs. By combining protection leverage with adaptable features and legacy planning capabilities, the plan enables customers to put in place thoughtful and continuous provisions for their families over time."

Wealth Elite Life Insurance Plan 3 offers coverage of over six times the premium under specified conditions, enabling stronger protection leverage from the outset. In the unfortunate event of the insured's passing, a death benefit will be paid to the designated beneficiary(ies), supporting loved ones in accordance with the policy owner's intentions.

The plan also incorporates flexibility to adapt to changing needs across different life stages. The Policy Split Option allows policy owners to split a policy into separate policies to support evolving legacy or financial planning needs, enabling more tailored arrangements over time.

In addition, the Wealth Elite Life Insurance Plan 3 is an eligible life insurance plan under the Policy Reverse Mortgage Programme (PRMP) of The Hong Kong Mortgage Corporation Limited. As life stages progress, customers can allocate their policy to be converted into lifetime retirement income through the programme.