AIA Singapore appoints newly created role of chief product proposition officer

| 16 Aug 2021

AIA Singapore has appointed Irma Hadikusuma as its chief product proposition officer (CPPO) with effect from 1 September 2021. This new role was created as part of AIA Singapore's commitment to focusing on reorienting strategic priorities to stay ahead of the curve and provide innovative experiences and propositions to customers. The CPPO will report to AIA Singapore CEO Wong Sze Keed.

The newly set up product proposition team will provide strategic direction to drive the innovation, development and management of a compelling, customer-centric, and synergetic proposition portfolio for all AIA Singapore’s distribution channels.

A fellow of the Institute of the Actuaries, UK, Ms Hadikusuma has held several actuarial, business development, and marketing roles throughout a career spanning more than 18 years.

Ms Hadikusuma joined AIA Singapore in 2013 as head of customer segment management. This was followed by a five-year stint as head of product, funds development and implementation team, overseeing the development, management, and implementation of products as well as investment-linked policy funds in Singapore. Most recently, she held the position of regional business development director at the regional chief executive office of AIA Group, covering Singapore and Brunei, Malaysia, Indonesia, Cambodia, and Myanmar.

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