Tata AIA Life Insurance has launched its new Underwriting Rule Engine (URE), a digital platform that uses artificial intelligence and big data to make buying life insurance faster and more transparent.
The new system automates the underwriting process by instantly analysing applicants’ data (medical history and lifestyle) against pre-set rules to assess risk.
It then generates a real-time decision, significantly reducing the need for manual checks.
The company said policy approvals that once took weeks can now be completed within hours.
URE also uses AI-led reflexive questioning during tele-medical exams to collect more precise health information, cutting down on physical tests and paperwork.