PIFAAP annual congress:Re-Centre - Shine from Your Core

| 05 Apr 2019

The Professional Insurance and Financial Advisors Association of the Philippines (PIFAAP) held their annual congress where they discussed on the theme "Re-Centre - Shine from Your Core".

The impressive speaker line up varied from experts within the industry to professionals outside of the industry. “Make the most of this event and learn from one another. Network and collaborate, inside and outside,” said Mr Leopold Joseph Janer, President of PIFAAP. “I’m excited to hear and learn from this year’s featured speakers, they will provide a good mix of key insights, best practices, inspiration and motivation.”  


Ms Pia Bernadette Roman Tayang, Managing Director, Center for Learning & Inclusion Advocacy Banko Sentral ng Pilipinas, who spoke on customer centricity toward financial inclusion and financial health said “customer is really at the core”.

“The main objective is to amaze and delight your customers. Customer experience encompasses every interaction the customers have with your financial institution, whether it’s a person, a branch, or an agent. Positive customer experience generally has functional and emotional benefits base on whether you meet customer expectations, but more importantly, exceed customer expectations,” she said.


Real estate visionary and businesswoman, Ms Sheila Lobien, CEO of the Lobien Realty Group (LRG), said one of the core traits of success of a Filipino is resilience. ”We are hardworking and resilient.  We smile a lot. It’s cultural. We love to help, we love to service people. And that’s why we’re always smiling,” she said.

Engaging the huge crowd through an interactive activity, founding editor of Asia Advisers Network, Benjamin Ang, demonstrated that although one may practise, and have the skills and confidence, it is still possible for setbacks and failures. But the key point is to never stop after the first failure. “If you want to do new things, if you want to have a breakthrough, you must take some risks. And sometimes, even if you’re very confident, it may not happen straight away,” he said. “Sometimes, you have to break a few eggs before you catch it”.


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