Great Eastern pledges to 'Lifeproof' Singaporeans

| 21 Jan 2020

(Picture: Great Eastern)

Great Eastern has announced its refreshed campaign for 2020 focusing on its core mission of providing financial security, and promoting good health and meaningful relationships.

Named ‘Lifeproof’, Great Eastern celebrates life for all that it is, honing in on what Singaporeans value in life, while offering the assurance that it can and should be protected for posterity. 

The central concept takes a realistic yet positive perspective on life, with all its unpredictabilities and challenges. Life continues to present infinite possibilities for people, and Great Eastern is the trusted brand which helps lifeproof people’s legacies, blessings, families, loved ones, and health against the uncertainties thrown at them.

As Singapore’s most established insurance company with a comprehensive suite of solutions, Great Eastern’s latest campaign urges people with a strong call to take action to lifeproof themselves and their loved ones.

For upcoming Lunar New Year, the first expression of the campaign celebrates the multigenerational family, where happiness is multiplied, and something well worth protecting. More thematic campaign expressions are expected to be unveiled during the course of the year.

Mr Colin Chan, Managing Director, Group Marketing, Great Eastern said: “We have already been at the front and centre of our customers’ insurance needs at every life stage, and this is a refreshing yet very accurate look at our purpose and mission which impact their lives. Going into our 112th year, we are looking forward to the start of the new decade with Lifeproof which encapsulates what it is we do for people and our customers.”

New solutions to lifeproof customers

The communications rollout is in tandem with the insurer unveiling new insurance solutions aimed at lifeproofing customers at every stage of their lives.

New plans kicking off the year include:

  • GREAT Term - a protection term plan with coverage up to age 100 next birthday, and
  • GREAT Protector Active – a personal accident plan which caters to consumers with active lifestyles including overseas travel coverage.

Consumers can find out more about how they can lifeproof themselves and their families at


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