AIA has brought its Global Ambassador David Beckham and partner Tottenham Hotspur Football Club together to launch a new content series to help people live Healthier, Longer, Better Lives. The filming was conducted prior to the Covid-19 pandemic.
The initiative sees David Beckham visit Spurs’ training ground and stadium where he met with Head Coach Jose Mourinho, first team players, coaches and nutritionists.
David Beckham and members of the Spurs team discuss the simple health and lifestyle choices everyone can make to improve their health, whether a professional player or not.
The episodes include a focus on the importance of getting sufficient sleep, building on AIA’s #OneMoreHour programme, which raises awareness of the physical and mental benefits of sleep.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said: “We’re excited to be collaborating with two of our most important long-term partners, David Beckham and the team at Spurs, to launch this series at a time when so many people are looking for practical ways to improve their health.
“This series speaks to the importance of taking even small actions to improve our health and wellness, whether relating to getting sufficient sleep, spending time with family and friends, eating well or getting enough exercise.”
AIA Global Ambassador David Beckham said: “I am grateful to AIA for giving me the opportunity to learn about Spurs’ pioneering approach to player health and wellness and to get insight from a manager as experienced and successful as Jose was a real privilege... I am proud to partner with AIA and to see first-hand their commitment to supporting people to live healthier lives.”
Spurs Head Coach Jose Mourinho said: "Leading a healthy lifestyle has never been more important than at the current time and we are proud of AIA’s great work to promote wellbeing through our partnership with them.”
AIA has partnered with Spurs since 2013 and is the Club’s Global Principal Partner. The partnership has been used to promote the vital role that active participation in sport plays in helping people to live Healthier, Longer, Better Lives.
AIA appointed David Beckham as its Global Ambassador in 2017. AIA launched the #WhatsYourWhy campaign with David, in which members of the public were asked to share their motivation for living a healthier life. Millions of people across Asia viewed and took part in the campaign.
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