Recognising the immense contribution of agents and advisers - Mark Tucker

| 09 Feb 2021

The 6th Asia Trusted Life Agents & Advisers Awards 2021 is open for nominations. The region's most prestigious Awards recognise the best in financial advisory with an independently-audited judging process and a panel of 30 esteemed judges consisting of CEOs, Senior Executives, Association Presidents and subject matter experts, drawn from Asia and beyond.

The Awards is organised by Asia Advisers Network and Asia Insurance Review, with co-organiser LIMRA, strategic partner AIA, and sponsors Allianz and Union Assurance.

Backed by strong industry support from leading insurance associations and insurance companies in the region, close to 60 winners from 12 markets have been recognised over the past five editions.

Mark Tucker, Group Chairman, HSBC, is Patron of the Awards. The following is his message on the launch of this year's Awards.

Recognising the immense contribution of agents and advisers

"2020 has been a challenging year; we have faced both public health and economic crises as a result of the spread of the COVID-19 virus.

First of all, I hope you and your families have been – and continue to be – safe and well.

The difficulties we have faced over the last year have underlined the critical role played by financial services in our economies, both in supporting customers and in creating a bridge to a post-COVID world. Insurance has been central to this, due to the requirement for long-term capital, the need to manage new kinds of risk and the acceleration of digitalisation.

For many years, agents and advisers have led the way in the use of innovative products and the harnessing of new technologies for sales and customer service. As our industry and society adapt to the new circumstances, the inspiration and example of agents and advisers will be more important than ever.

Agents and advisers will remain at the forefront of initiatives that link life insurance to wellbeing, increasing coverage and closing the protection gap. They will offer ever more innovative products and technologies and will strive to find new ways to better serve customers. As a consequence, agents and advisers will continue to go from strength to strength and will cement their importance to the future of our industry.

These awards recognise the immense contribution that agents and advisers make to customers and to the communities in which we work and live. I would like to thank Asia Insurance Review and Asia Advisers Network for helping us to celebrate the very best of them."

For more information on the Awards, visit:

Submit an entry by 8 March 2021 for third-party nominations and 22 March 2021 for full submissions. 


Read more:

Searching for the best of the best in financial advisory

6th Asia Trusted Life Agents & Advisers Awards opens for nominations

Check out the 16 Categories in this year's Awards 


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