Manulife announces initiative to promote health and help underprivileged children stay active

| 29 Jun 2021

Considering the pandemic, which led to a reduction in physical activity for many children across Hong Kong as schools were periodically suspended, Manulife has announced its second MOVE for GOOD Challenge to help and encourage underprivileged kids to be more active during the summer holiday, and 'move' their way to better health and wellbeing. MOVE for GOOD is one of Manulife's key CSR initiatives, which motivates MOVE members to combine physical fitness with charitable giving for the betterment of society.

This summer, Manulife is inviting its MOVE members to walk 100m steps collectively. When this goal is achieved, Manulife will partner with St. James' Settlement to donate 1,000 pairs of sports shoes to disadvantaged children across 25 primary schools in Hong Kong before the summer holiday.

“With our MOVE for GOOD initiative, our mission is to promote a happier and healthier society by combining physical exercise with meaningful social causes. Small actions can lead to big changes, and we believe that exercise is one of the most empowering tools that can inspire and motivate others,” said Manulife Hong Kong chief customer officer Isabella Lau.

“The closure of schools and parks, and the cancellation of various sports classes over the last year because of the pandemic meant many children haven’t been getting the exercise they need.”

This challenge is the second wave of Manulife’s MOVE for GOOD initiative, which was first launched in February this year to bring together ManulifeMOVE members for charitable causes. The last challenge successfully saw members accumulate 360 million steps and help donate more than 2,200 meals to the needy over the Chinese New Year period.