Hong Kong: AIA launches participating protection for every stage of life

| 02 Apr 2026

AIA Hong Kong & Macau has launched its ProsperLife Insurance Plan, a participating whole life insurance plan designed to support customers and their families' life protection needs through every stage of life, from starting a family and welcoming a new baby, to buying a home and preparing for retirement.

With extensive lifelong protection, a flexible Death Benefit Settlement Option, and Hong Kong's first-in-market Beneficiary Flexi Option, the ProsperLife Insurance Plan empowers customers and their loved ones to stay financially resilient amid life's uncertainties.

The ProsperLife Insurance Plan provides a high level of protection, further strengthened by the Accidental Death Benefit (ProsperLife) Rider, which additionally offers up to 200% of the basic plan's sum assured if death results from a covered accident on or before the earlier of the end of the 15th policy year and the insured reaching age 75.

This extra layer of protection ensures loved ones receive meaningful financial support when it matters most.  Premiums can be as low as HKD 60 per day for a plan with an HKD 1.9 million sum assured.

To address customers' evolving needs, the ProsperLife Insurance Plan can be complemented with add-on plans covering accident, medical, critical illness, and disability protection, offering added peace of mind when families face unexpected life challenges.

Additionally, the ProsperLife Insurance Plan is an eligible life insurance plan under the Policy Reverse Mortgage Programme (PRMP) of The Hong Kong Mortgage Corporation Limited (HKMC), allowing customers to enjoy a steady stream of monthly income and better prepare for retirement. 

Ms Alice Liang, Chief Proposition & Healthcare Officer of AIA Hong Kong & Macau, said, "Many families may encounter financial pressure when the unexpected happens. The ProsperLife Insurance Plan provides lifelong protection with extensive coverage and flexible settlement arrangements, ensuring loved ones are supported in a way that best meets their needs. By combining lifelong coverage with thoughtful flexibility, the ProsperLife Insurance Plan empowers customers to plan with clarity and confidence throughout life's different stages."