For her commitment to helping advisers flourish in their careers and find fulfilment in their mission of helping clients achieve financial security, and championing of the agency force by enabling, ennobling and engaging them, Ms Rizalina Mantaring, CEO and Country Head, Sun Life Financial Philippines, was named the executive champion of the year at the 3rd Asia Trusted Life Agents & Advisers Awards.
Under Ms Mantaring’s leadership, Sun Life Financial Philippines (SLFP) has become the number one life insurance company in the Philippines, an accolade it has kept for seven consecutive years.
An important factor in SLFP’s success is its agency force, which is over 11,000 strong and among the most admired in the industry.
She has always been committed to helping advisers flourish in their careers and find fulfilment in their mission of helping clients achieve lifetime financial security.
Championing the agency force, she has led initiatives enabling, ennobling and engaging them.
These initiatives include:
Enabling - Automated Leads Conversion Program (ALCP), a digital platform that allows the convenient sharing of leads gathered via social media, special events and call centres with advisers. It enables advisers to reach out to 99% of leads within 24 hours and address their needs immediately.
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Ennobling - SLFP’s mission is anchored in its financial literacy advocacy, a direction which Ms Mantaring mandated in 2009 after a study conducted by the company showed that Filipinos had a lack of knowledge and understanding in this area. She believes that financial literacy advocacy would boost advisers’ commitment and passion for what they do; and also contribute to nation-building, helping more Filipinos achieve lifetime financial security.
Engaging – Other than sales rallies which are held several times a year to provide direction and updates on the company’s goals, she makes time to hold a quarterly event dubbed ‘It’s a date’, where select advisers are invited to meet in her office for a candid chat. This creates an opportunity for her and the advisers to share thoughts about the business and life in general, thereby creating a deeper connection within the company.
In 2017, the agency force achieved another breakthrough, recording a total of PHP2bn ($38.46m) in the last quarter of 2017 to finish the year on a high note – the company’s highest in the past five years; and an AFYP of over PHP1bn in December alone, the highest in SLFP’s 120-year history.
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Ms Mantaring is also a passionate champion of the insurance industry. She held the role of director of the Philippine Life Insurance Association from 2011-2013 and 2015-2017. She is considered a thought leader and is regularly invited to share her views on the financial services industry and the economy in media interviews.
She has also garnered local and international recognition at other prestigious awards. In 2017, she was presented with the Asia Talent Management Award at the Asia Business Leader Awards organised by CNBC.
The 3rd Asia Trusted Life Agents & Advisers Awards was made possible by organisers Asia Insurance Review and Asia Advisers Network, co-organiser LIMRA, and strategic partner AIA. Winners were selected in an independently-audited judging process. More information on the Awards can be found here.
3rd Asia Trusted Life Agents & Advisers Winners’ booklet
Photos of the Gala Dinner