SBI Life is partnering with the Board of Control for Cricket in India (BCCI) to take breast cancer awareness to the international stage through its Thanks A Dot initiative.
This initiative taps on the massive reach of cricket to drive meaningful social change in the country.
As part of this effort, the India’s Women’s Cricket Team took the field in distinctive pink jerseys emblazoned with the Thanks-A-Dot logo during the One Day International (ODI) match against Australia.
The initiative highlighted how the unifying power of sport can be used to spotlight women’s health, encouraging conversations around the importance of breast self-examination and early detection as critical steps in the fight against breast cancer.
Ahead of the match, in an exclusive pre-match ceremony Mr M Anand, President & CDO, SBI Life along with Mr Ravindra Sharma, Chief of Brand, Corporate Communications & CSR, SBI Life and Ms Mahima Chaudhry, Actress & breast cancer survivor handed over the specially designed Team India’s Thanks-a-Dot Pink Jersey to India’s Women’s team captain and players – Harmanpreet Kaur, Pratika Rawal, and Sneh Rana which were worn by the players during the match, symbolising the deep commitment to raising awareness for women’s health.
On the occasion, Mr Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life, said, “SBI Life’s association with BCCI is a purposeful collaboration that transcends sport. Partnering on such a powerful platform allows us to harness the universal appeal of cricket to engage millions, while bringing focus to initiatives that touch families and communities in a meaningful way.
“With our Thanks-A-Dot initiative, we aim to raise awareness about breast cancer and encourage timely self-examination — turning hesitation into action and awareness into empowerment.”