Over the last few years, digital marketing and e-commerce have gained traction and have reshaped how life insurance is purchased. We spoke to Aditya Satpute, CVP - E-commerce & Digital Marketing, Max Life Insurance to find out more about how this is likely to play out over the next few years.
The initial public offering (IPO) of the country's largest life insurance company Life Insurance Corporation of India (LIC) has subscribed 1.79 times at the end of May 8, the fifth day of bidding.
In March 2022, total new-business premiums (NBP) in the country grew 37% year-on-year to IDR596 billion (US$7.8 billion) from IDR434 billion.
Today rapid advancement in technology has accelerated innovation across businesses, ensuring customer demands are matched and met at a fast pace. Digitalisation has transformed the entire customer purchase funnel into an agile, nimble process making possibly all products and services available at the click of a button.
Tata AIA Life Insurance has partnered Common Services Centers (CSC) - a government agency under the Ministry of Electronics and IT - for the last mile for distribution of life insurance.
Generali has acquired the entire stake of around 16% held by Industrial Investment Trust Limited (IITL) in Future Generali India Life (FGIL), raising its share in FGIL from 49% to 68%. Generali said it may further increase this to 71% by the end of this year.
Gradual economic recovery has resulted in industries across sectors regaining consumer and investor trust, spurring measured growth. In a highly competitive industry that is not traditionally known for innovation, changes in demographic and product preferences, technology and business models are creating significant new opportunities for insurance companies to defend market share and grow their revenue.
Purchasing financial products can be difficult. An array of choices, multiple benefits and pricing can greatly influence our buying decision. Sometimes we end up purchasing with much gusto only to realise that we were misled - some features are missing, the offerings are very different from what was mentioned in the label and soon enough, you know this was a classic case of mis-selling. This is especially true for life insurance products. The complexity involved in understanding financial products like life insurance is one of the reasons behind low insurance penetration in India. It can be a significant setback for customers, considering the financial commitment being made by our customers, only to realise the policy is unsuitable and does not meet the needs of the policyholder.
The FY 2020-21 report by The Economic Survey reported an increased insurance penetration to 2.82% from 2.74% in 2018. Albeit an improvement, there is much work ahead for the industry to educate the population on financial protection.
Entering the retirement phase and reaping its various benefits is something that everyone looks forward to experiencing. However, without adequate savings or a strong retirement corpus, enjoying your golden years can be a tad bit hard. Financial preparedness and a thorough understanding of one's requirements are crucial aspects to evaluate during retirement. Here's a quick guide to planning your retirement, ensuring you avoid any financial instabilities during your 'second innings'.
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