Advisory channels remained the main route for Singaporeans buying life insurance in the first half of 2026, with financial advisory (FA) representatives and tied representatives accounting for 79.4% of all new policies purchased during the period.
Mount Elizabeth Royal Square, a private day surgery centre, has been added to Prudential Singapore's PRUPanel Connect panel network with e?ect from 1 August 2026. The empanelment was commemorated at a signing ceremony between Parkway Hospitals Singapore and Prudential.
Ascend Asia Financial Services Group (Ascend Asia) has opened Ascend Asia Wealth Centre, Singapore's first dedicated wealth advisory centre built around an open-architecture model.
Etiqa Insurance Singapore has launched Enrich Index Income, a non-participating endowment plan that combines index-linked returns with capital protection at maturity.
AIA Singapore will introduce enhancements to its corporate employee benefits insurance from 1 August 2026, expanding access to healthcare services in Singapore and Malaysia at no additional premium cost.
Singaporeans may be increasingly turning to artificial intelligence (AI) to support their financial decisions, but most still prefer to work with financial advisers, particularly when making important long-term financial decisions, according to a survey by MDRT.
GROW with Singlife (GROW), an integrated investment platform under leading financial services company Singlife, has launched the GROW Alpha Series, a suite of three professionally constructed model portfolios to help Singaporeans grow their Central Provident Fund (CPF) Ordinary Account (OA) savings for retirement.
FWD Singapore (FWD) and Ascend Asia Financial Services Group (Ascend Asia) have signed a long-term strategic partnership to strengthen financial advisory distribution and broaden access to quality financial advice in Singapore. The partnership will provide customers with enhanced financial advice and broader access to insurance and investment solutions through Ascend Asia's open architecture financial advisory platform.
Prudential Singapore has launched an indexed universal life plan designed for affluent and high-net-worth customers seeking more options to grow and preserve their legacy and structure wealth transfer for the next generation.
Prudential Singapore (Prudential) has achieved the strongest showing globally in the 2026 Million Dollar Round Table (MDRT) Culture of Excellence (COE) Awards, with 29 agency leaders recognised out of 68 winners worldwide. This was up from 13 winners in 2025, reflecting the strong progress made by Prudential's agency force. Accounting for more than two in five award recipients this year, Prudential had the highest number of MDRT COE Award winners globally.
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