AXA launches wellness platform AXA BetterMe

| 17 Jul 2020

To respect the social distancing policy, Ms Andrea Wong, Chief Marketing and Customer Officer, AXA Hong Kong and Macau (left) and Ms Sammi Cheng, AXA Hong Kong’s Brand Ambassador (right) are pleased to launch “AXA BetterMe” from AXA’s office and Sammi’s home respectively, enabling people to enjoy this holistic platform for body and mind health.

AXA Hong Kong launches "AXA BetterMe" -- a holistic wellness platform with a comprehensive suite of programmes and services covering physical wellness, mental wellbeing and chronic disease management. Designed to help Hong Kong people who are highly stressed with long working hours achieve healthy living.

AXA BetterMe services can be accessed through the AXA app, and it offers close to 20 physical and mental health services, including:

  • Mind Charger -- A mindfulness meditation tool with selective modules guided by the renowned yoga instructor, Margaret Chung. Through this tool, users can enhance their daily lives and build up resilience by making mindfulness a regular practice. Modules include Relax and Unwind, Problem Solving, Positivity and Building Resilience.
  • AXA Goal -- An annual step challenge programme that rewards users for living a healthier lifestyle by tracking the number of steps achieved each day. Programme participants can earn up to 20% premium rebate in the next policy year by achieving the pre-set goals.
  • Symptom Checker -- A 24-hour health encyclopedia, from which people can get health information, understand the possible symptoms of different diseases and easily interpret the possible implications of symptoms.
  • AXA Diabetes & Three-Highs Management -- A 1-year customised programme that combines personalised dietary advice, physical training and health education to help manage diseases and improve the health of participating customers. AXA has partnered with Asian Diabetes Foundation and GemVCare to offer this programme, which includes a registered nurse to follow-up with each programme participant and monitor progress throughout the year.

The full suite of services will equip AXA customers become stronger and more resilient.  “We want to help them rise to any challenge with confidence and become a 'Better Me'. Moreover, AXA hopes to inject more positivity to the people of Hong Kong amid the fight against COVID-19," said Ms Andrea Wong, Chief Marketing and Customer Officer, AXA Hong Kong and Macau. 

Debuting as AXA’s brand ambassador, Sammi Cheng will be featured in the TV commercial for AXA BetterMe. In the commercial, Sammi will demonstrate how she keeps herself in a healthy state of body and mind while leading a busy life, bringing out the concept of "strengthening yourself from the inside out". 

“I believe that having a healthy body and state of mind is more important than anything. As such, I have been diligent in building up my physical and mental health through good diet, regular exercise, and positive thinking,” said Sammi Cheng.


More on AXA:

AXA focuses on improved health outcomes with first dedicated employee mental health offering in Hong Kong

Singapore: AXA Insurance launches critical illness solution with multiple payouts and diabetes management support

Judge highlight: Stephen Appleyard, Chief of Distribution Hub, AXA Asia - four trends that will shape the industry

Asia Advisers Network is organising a virtual summit "Insurance Inspired: Winning in the New Normal" that is happening on 28-30 July 2020 as the first batch of speakers has been announced. Co-Organised by Jensen Siaw International and sponsor GoalsMapper, the summit will feature prominent international speakers across three days. To date, we have over 1,000 sign ups, so hurry and reserve your virtual spots today!


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