Tata AIA Life Insurance (Tata AIA) has unveiled a women-centric digital campaign, "Empowering You to Achieve Your Dreams", aimed at empowering Indian women to take control of their financial planning while fulfilling their dreams and aspirations.
The campaign has been launched with simple, clear, and inspirational messaging. The film showcases a creative take on the independent spirit of every modern Indian woman. She aspires to own a car for her family and decides to chase that wish by taking matters into her own hands through a savings plan like TATA AIA's Guaranteed Tax-Free Income Plan. The income generated from the plan can help her realise her dreams, without having to depend on anyone.
Speaking on the launch, Mr Girish Kalra, Chief Marketing Officer, Tata AIA Life Insurance, said, "At Tata AIA, women are a key consumer segment for us. Our research studies on this front clearly reveal that today's woman is aspirational and seeks financial independence to be able to realise her dreams. We are delighted to celebrate her progressive thinking and align ourselves with her thoughts. Our latest women-centric campaign is a step forward to enable her to realise her financial independence and fulfil her aspirations in life. We have introduced specific solutions such as the Tata AIA Guaranteed Income plan that enable our women consumers to receive guaranteed tax-free income over the long term and utilise the funds to fulfil their aspirations."
The task of creating the campaign was entrusted to a creative agency and production powerhouse, FCB Ulka. Sharing his experience, Mr Kulvinder Ahluwalia - Chief Executive Officer, FCB Ulka, said, "In today's day and age, women are more independent than ever. They handle their own finances, pursue their goals, and take control of their lives. Through this campaign, Tata AIA Life Insurance recognizes and shows how financially independent women make for an unstoppable force to fulfil their dreams and ambitions."
A recent study by Tata AIA on women and financial independence revealed that while Indian women are moving towards gaining financial stability, they are yet to be financially independent. Most working women and housewives are still dependent on their fathers and spouses to take key financial decisions with regards to saving or investing, reported Lokmat Times.