Indonesia: Prudential Syariah launches product that provides cover up till 80 years old

| 19 Oct 2026

PT Prudential Sharia Life Assurance (Prudential Syariah) has launched PRUCare 360 Syariah Life Insurance, a sharia-based life protection product designed to help people prepare for financial needs until they reach non-productive age.

This product offers life protection as well as Non-Productive Age Fund Benefits that can be used flexibly, including to support health costs. Through one policy, protection is designed to continue from productive age to age 80

PRUCare 360 Syariah is available in two options, namely Plan Prime and Plan Classic. This product was developed to meet the needs of long-term protection, especially when a person enters a phase of life with reduced income, while living needs and health risks tend to increase.

Chief Customer Marketing Officer of Prudential Syariah, Vivin Arbianti Gautama, said that every phase of life brings different needs so that financial protection needs to be prepared for the long term.

"Life continues to change phases, and each phase brings different needs. However, protection for yourself and your family should not stop. Through PRUCare 360 Syariah, we want to ensure that participants' protection continues without interruption in one policy, from productive age to non-productive age," said Ms Vivin.

Prudential Syariah invites young generations to start preparing protection early as an effort to protect themselves and their families while preventing the financial burden between generations from continuing, she said, reported VOI.