Prudential Malaysia has launched Levela, a free digital financial education platform to strengthen financial literacy and resilience among young Malaysians amid increasingly complex financial decisions.
Developed by Prudence Foundation, the community investment and philanthropic arm of Prudential plc, the platform offers practical lessons on budgeting, savings, credit and debt management, insurance and takaful, financial planning and fraud prevention.
The launch builds on more than MYR179.5 million invested and mobilised collectively by Prudential Assurance Malaysia Bhd Prudential BSN Takaful Bhd and Eastspring Investments Malaysia in corporate responsibility and financial inclusion initiatives between 2014 and 2025.
Deputy Finance Minister Liew Chin Tong, who officiated the launch, said financial resilience was essential to building a resilient Malaysian economy, as individuals’ financial decisions could determine their ability to withstand unexpected setbacks.
“Financial resilience is not built by policy alone. It is built by individuals, decision by decision, over time,” he said at the launch of Levela.
Mr Liew said financial education must translate knowledge into practical habits, particularly as young people navigate digital payments, credit facilities, buy-now-pay-later schemes and online scams. “Financial education cannot stop at teaching concepts. It has to help people turn knowledge into habits.”
He added that the platform’s impact should be measured by how it changed users’ financial behaviour rather than simply the number of people accessing it.
Designed primarily for university students, young professionals and individuals taking their first steps towards financial independence, Levela is accessible through a website and mobile application in six languages.
Syariah-compliant content is available in English and Bahasa Malaysia, while offline access is intended to extend financial education to low-income and underserved communities.
Developed with research support from the Centre for Financial Inclusion at Accion, the platform aims to help users make informed decisions about spending, saving, borrowing and protecting themselves against financial risks.
Prudence Foundation executive director Nicole Ngeow said financial education should empower individuals to make informed decisions, not merely teach basic money management.
Ms Ngeow said accessible and practical financial education could help young adults develop healthier money habits and take greater responsibility for their financial futures, reported The Sun.