Insurance Agency Leader of the Year 2018:Tan Lay Seong

| 25 May 2018

For successfully grooming a pipeline of advisers and managers through his management system, consistent high performance, active contributions to society and in raising the image of the industry, Mr Tan Lay Seong from Great Eastern Life Assurance (Malaysia) Bhd was named Insurance Agency Leader of the Year at the 3rd Asia Trusted Life Agents & Advisers Awards.

For over 23 years, Mr Tan has endeavoured to create an agency environment with a healthy atmosphere. While much has been done, he strongly believes that the best is yet to come.

He is a firm believer that one can always strike a balance between personal sales and agency management. Despite being one of the top agency leaders, he is also an MDRT Life Member.

He has developed and created a management system consisting of 32 sub-systems that monitor activity, lifetime learning strategies, marketing and sales as well as recruitment and career planning in order to groom agents to become well-rounded and highly-productive in their career.

In addition to setting high standards in his personal sales and leading his agency to great heights, he has manged to groom 31 group sales leaders.

Always ready and willing to share his experience, he has spoken at multiple forums including international conferences such as the Worldwide Chinese Life Insurance Congress and International Dragon Award (IDA) conventions. He has also authored three books to share his vision to raise the social status of insurance practitioners. He hopes that one day the profession of a life insurance adviser could be a dream job for everyone.

Mr Tan’s long list of accolades in 2017 alone – including being named champion of the Akard Award Builder awarded by the National Association of Malaysian Life Insurance and Family Takaful Advisors (NAMLIFA), receiving the Master Leader Award in Great Eastern, and grooming over 40 Supremacy Qualifiers in the company - is a testament to his leadership.

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Even with so much on his plate, he continues to give back to society. He conducts University & Youth Elite Training Camp for youngsters before they enter the working field, to instil positivity and inculcate in them the need to take responsibility for planning their own career path. Over the years, some of these participants have started their own successful businesses and many of them are doing well in the corporate world.

His contribution to society was also recognised when he was nominated and shortlisted as one of the finalists in last year’s 2nd Asia Trusted Life Agents and Advisers Award 2017 for the Corporate and Social Responsibility Category.

To Mr Tan, one of his motivations and also a core value is that he sees life insurance as a life- changing career that helps both the advisers and the life assured’s family. He sees life insurance as a support pillar for society as it helps people when they need it the most.

The 3rd Asia Trusted Life Agents & Advisers Awards was made possible by organisers Asia Insurance Review and Asia Advisers Network, co-organiser LIMRA, and strategic partner AIA. Winners were selected in an independently-audited judging process. More information on the Awards can be found here.


3rd Asia Trusted Life Agents & Advisers Winners’ booklet

Photos of the Gala Dinner