It's an ugly name for the marketing concept. But it's a strategy that has existed for many years. Used in marketing frequently and all over the world, it is a technique to switch customer's perception of their preference over two asymmetrical objects.
Still confused? Let Neuro-Persuasion Expert, Tylus Lim explain more in this training video.
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Special thanks to Bay Hotel Singapore for providing the filming venue.
Jensen Siaw International is the Official Training Partner of Asia Advisers Network.
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