Financial planning tool GoalsMapper sees 70% spike in users

| 23 Apr 2020

Amidst the Covid-19 outbreak, GoalsMapper has seen a 70% increase in financial advisers subscribing to the platform. Some financial advisers have taken a hit to their incomes, ever since the Circuit Breaker period was implemented. They are now turning to GoalsMapper to support them in online meetings with clients.

GoalsMapper is a Singapore-based FinTech tool that enables people to simultaneously plan and account for multiple financial goals. Through presenting visual charts of their clients’ financial situation, advisers are better equipped to have online consultations with clients.

Financial advisers simply need to key in their client’s information such as a housing mortgage, children’s education expenses and their ideal retirement ages, and the platform will generate charts that enable them to visualise the cash that they require to achieve these life goals.

“Traditionally, financial planning is done by making calculations on a person’s sole life goal such as saving for their children’s  education or planning for retirement. But, life does not happen in silos. In reality, people have multiple life goals that they want to achieve. The current tools in the market lack the ability to take multiple life goals into account. This limits advisers in their ability to develop a comprehensive financial plan for their clients,” said Dato’ Wayne Chen, CEO, GoalsMapper.

Revolutionising meetings for financial advisers

The software was developed based on advice and feedback from over 30 veteran financial planners across various agencies.

The founding team, comprising Chief Executive Officer, Dato’ Wayne Chen and Chief Technology Officer, Pok Siau Kua, invested their own resources of approximately $250,000 into the development of the platform. “The development process took two years. From identifying the right partners, to understanding the needs of financial advisors and testing the platform, it was a long journey. But, we wanted to make sure that we were building a strong product,” said Dato’ Wayne Chen.

Gaining Traction in Singapore & the region

GoalsMapper was introduced to the market in May 2018. The start-up has since expanded to Malaysia and Thailand.

GoalsMapper has been awarded as InsurTech of the Year by the 4th Asia Trusted Life Agents & Advisers Awards 2019. The company has generated more than SGD $1 million in revenue for the past year.


Not a Goalsmapper user yet?

To ensure more people are staying home, keeping safe and still productive, GoalsMapper is offering a promo on their annual subscription fees for Asia Advisers Network readers. From the usual SGD888.00/yr to just SGD699 for new subscribers for the first year of subscription.

If you'd like to subscribe to it, use this special link by clicking here.

Or simply scan this QR code with your mobile camera. 

GoalsMapper has also recently received the Singapore FinTech Association Certification. Singapore-based Financial Institutions with less than 200 employees can explore using its solutions with subsidy. Get in touch to find out more. 

Good things must share! So, pass the message around to your fellow friends and advisers!


More on GoalsMapper:

InsurTech of the Year 2019 - Goalsmapper

Redefining financial planning in partnership with advisers - GoalsMapper, InsurTech of the Year finalist


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