Singlife prepares for SEA expansion with new Deputy CEO

| 11 Jan 2020

Singlife has appointed Samantha Ghiotti as its Deputy Chief Executive Officer (CEO), effective immediately. The appointment comes as Founder and CEO, Walter de Oude strengthens Singlife's leadership team and prepares for expansion across key markets in Southeast Asia.

With more than 20 years of international experience as executive, investor and entrepreneur, Samantha will be taking on responsibility for the growth of the business in Singapore in its effort to reshape finance and unlock the potential of money for Singaporeans.

Newly appointed Singlife Singapore DCEO, Samantha Ghiotti, said: “Singapore is well recognised as an innovative global financial hub, yet many Singaporeans are still looking for smarter ways to make their money work harder. A next generation financial institution is what it takes to address this need and introduce transformative, innovative financial services that help them manage, grow and protect their money in a smarter, connected way.

According to the company statement, Samantha’s appointment bolsters the leadership team at Singlife as the company extends its product offering to challenge the broader financial services industry and help its customers better manage their money. Fresh from its rebrand, Singlife has launched its flagship product, the Singlife Account, and accompanying mobile app and Visa debit card, which has been rolling out gradually to its waitlist over the past weeks. The Singlife Account gives up to 2.5% returns with no lock-ins, fee-free foreign currency transactions, and embedded life insurance.

Singlife Founder and CEO, Walter de Oude, said of the appointment: “With Singlife’s ambitions for rapid regional expansion across Southeast Asia, requiring more of my time, Samantha’s leadership and experience brings a new strength and bandwidth to the firm in allowing us to realise these ambitions while successfully delivering on our Singapore opportunity.”

Prior to joining Singlife, Samantha was a Partner at Anthemis Group, a fintech venture investor and held several senior commercial and digital roles in some of the world’s largest financial institutions including American Express, First Data, and the Royal Bank of Scotland.

Singlife is a Singapore-based financial institution that aims to unlock the potential of money by making financial services more convenient, transparent, accessible and affordable. 

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