Singapore: New CEO for AIA Financial Advisers

| 16 Jan 2020

Delon Choo (Picture: AIA Singapore)

Mr Delon Choo has assumed the role of Chief Executive Officer of AIA Financial Advisers (AIA FA), with effect from 23 December 2019, said AIA Singapore today (16 Jan).

As CEO of AIA FA, Delon will be responsible for overseeing and managing the continued development and growth of AIA FA, helping to provide customers with more choices and greater accessibility for quality and professional face-to-face financial advice.

Since its launch in 2017, AIA FA has played a key role in strengthening its distribution network, empowering individuals with personalised and quality financial advice as customers become increasingly financially savvy.

Delon’s appointment will see AIA FA continuing to forge on to improve financial literacy in Singapore, leveraging the power of digitalisation to transform the way financial advisers connect with customers as well as to bring more value and best customer experiences.

Bringing with him more than 15 years of experience in the insurance industry, Delon has played key roles in local and regional functions, ranging from business development to strategic implementations.

More recently, Delon held the position of APAC Head of Distribution Strategies at Chubb Life (Regional Office), where he provided strategic oversight on all distribution channels across Chubb Life’s business units in Asia.

Prior to joining Chubb Life, Delon was with Prudential (PCA and Singapore) where he held various senior leadership roles including Director, Regional Agency Office and Vice President, Distribution Services.

Across his various capacities, Delon has covered 10 different markets and has achieved notable successes in the areas of channel re-modelling, new market entries and implementation of regional frameworks.

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