AXA appoints new Chief Strategy and Customer Officer for Asian Markets

| 20 Feb 2020

AXA has appointed Dongjun Choi ("DJ") as Chief Strategy and Customer Officer for Asian Markets. He will report to Gordon Watson, Chief Executive Officer of AXA Asia.

In this newly expanded role, in addition to the Strategic Development Office, DJ will be responsible for Finance and Operations & Technology, as well as oversee Health and Distribution.  With this revamped and consolidated remit, DJ will lead a coordinated and seamless implementation of AXA’s strategy across the region.   

DJ brings along with him 20 years of experience in the insurance and financial sectors. Prior to joining AXA, he was Managing Director of Barclays UK’s Strategic Analytics Centre of Excellence, responsible for optimizing the bank’s commercial performance while advancing its customer centricity agenda.

He formerly served as Chief Marketing Officer for International Markets at Cigna, in charge of marketing functions across Asia, Europe, Middle East and Africa, as well as the inpatriate and expatriate health care business in the United States. He has also previously held several leadership roles at Standard Chartered Bank in marketing, customer value proposition and digital banking functions. Prior to that, he was a consultant at McKinsey & Company focusing on the financial services industry and corporate transformation.


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