Young Executive of the Year 2019 - Sabrina Ong

| 20 Aug 2019

Young Executive of the Year 2019 – Ms Sabrina Ong, AIA Financial Indonesia

Ms Sabrina Ong, AIA Financial Indonesia, was named the inaugural winner of Young Executive of the Year at the 4th Asia Trusted Life Agents & Advisers Awards 2019.

She was recognised for her role in helping to set up the company’s business in Cambodia with the country’s first full-time professional agency force focusing on protection solutions and the development of local executive talent.

Sabrina has over 15 years of experience in the insurance industry and close to five years in a regional role supporting China, Malaysia, Indonesia, Philippines and Taiwan. Embracing the need to develop and educate professional sales force for the future of the insurance industry, she has specialised in learning and professional development of insurance sales agents at all levels.

From 2017 to 2018, she was selected by her group to help with setting up the business in Cambodia. With the insurance industry in the early years of development, it was common to have a part-time agency force mainly selling endowment savings products.

Sabrina was instrumental in helping her company to launch the first full-time professional agency force in Cambodia with a focus on protection solutions. As head of agency training, she was responsible for setting up the ‘Premier Training System’ to educate and develop the agency force.

During the set-up phase, she went beyond her training role to support the recruitment of a full-time agency force by organising and conducting recruitment events and panel interviews to select the first batch of life insurance agents.

As a result of the Premier Training System, the company produced a full-competence local agency team of business development managers, agency trainers, agency recruitment and agency operation staff; two Million Dollar Round Table (MDRT) members in its first eight months of operation from May to December 2017; two Court of the Table and 10 MDRT members in its first full year of operation in 2018; six local business managers; and 13 local associate business managers.

In 2018, she also took on the extra responsibility of heading the agency recruitment team, focusing on recruiting and developing young Cambodians to be entrepreneurs – insurance entrepreneurs. Working with non-governmental organisations like Cambodia Women Entrepreneurs Association, Daily Plus, and Junior Chamber International Cambodia, she launched initiatives to provide financial planning knowledge and to offer insurance business opportunity to their members.

It is never easy to start a full-time professional agency force in a developing market to focus on the financial advisory process and protection solutions. However, Sabrina successfully took on the challenge to make a difference in the insurance industry.

Learn more about her philosophy here:
Focus on growing yourself and the right opportunity will come - Sabrina Ong 


Check out what judges have to say about the Awards in this video: 

The 4th Asia Trusted Life Agents & Advisers Awards was made possible by organisers Asia Insurance Review and Asia Advisers Network, co-organiser LIMRA, and strategic partner AIA. Winners were selected in an independently-audited judging process. More information on the Awards and winners can be found here.

Subscribe to our newsletter to be kept informed of the launch of the next Awards here.


Check out the other winners here:

Insurance Agency Leader of The Year 2019 - Wave Chow

Executive Champion of the Year 2019 – Sara Lamsam

13 winners from six markets crowned at 4th Asia Trusted Life Agents & Advisers Awards