Insurance Agent of the Year - Chia-Chun Liu

| 02 Oct 2019

Chia-Chun Liu, Cathay Life, Taiwan (Video edited by Azri Bahari)

Insurance is a career of love, a strategic alliance guaranteeing a win-win situation between charity and entrepreneurship. It is not just any career; insurance is an important financial tool. With that realisation back in 2004 as an intern in the company, Chia-Chun has since built a remarkable insurance career.

She is an example to all financial practitioners that high productivity can be achieved without compromising professionalism and integrity. This is evident from her consistent qualification as MDRT Top of the Table member, and a regular winner of both the International Dragon Award and International Quality Award – an international award by LIMRA recognising excellent production and outstanding persistency.

In 2018, she emerged as the top agent in her company and became an MDRT Top of the Table member for the fifth time. Since her promotion to marketing director in 2015, she has received multiple awards in the company’s monthly sales goal breakthrough competition and achieved the highest persistency rate in the company for 25 months.

She appears regularly in newspapers and magazines, to share her expertise and boost the image of the industry, as well as share with fellow practitioners her client management strategies to raise the standards and give back to the industry. A firm believer in continuous learning and personal growth. She acquired her second master’s degree at the National Taiwan University‘s Department of Finance.

She also contributes actively to social welfare schemes as she feels this demonstrates the life insurance industry’s positive effects in society through helping others.

Among her contributions are: Raising NT$1m ($32,000) within 10 days for local banana farmers in 2018 as the deputy chair of the Taipei Yongkang Shopping District Association; and raising NT$1.62m for Keelung City’s Double Bliss Welfare and Charity Foundation to provide the underprivileged with food, clothing, and after-school programmes during her time as the host of the MDRT Taiwan chapter.


Check out what judges have to say about the Awards in this video: 

The 4th Asia Trusted Life Agents & Advisers Awards was made possible by organisers Asia Insurance Review and Asia Advisers Network, co-organiser LIMRA, and strategic partner AIA. Winners were selected in an independently-audited judging process. More information on the Awards and winners can be found here.

Subscribe to our newsletter to be kept informed of the launch of the next Awards here.


Check out the other winners here:

Insurance Agency Leader of The Year 2019 - Wave Chow

Executive Champion of the Year 2019 – Sara Lamsam

Young Executive of the Year 2019 - Sabrina Ong