Rookie Insurance Agent of the Year 2020 - Joyce Chan

| 13 Aug 2020

Rookie Insurance Agent of the Year- Joyce chan, Prudential Assurance Company, Singapore

For stepping up to serve fellow practitioners despite being relatively new in the industry through sharing regularly at company-level and industry-level events, and for the conviction in moving from helping people reactively in her previous role as a Police Officer to now helping others preventively, Joyce Chan, Prudential Assurance Company, Singapore, was named Rookie Insurance Agent of the Year.

As an ex-Police Officer who responded to crimes and unnatural deaths coupled with her experience growing up in a single-parent family, Joyce has an unwavering conviction to help people plan right by themselves and by their families.

In an incident that left a deep impression on her, she witnessed the suicide of a middle-aged father who decided to take his life as he did not have sufficient funds to treat his cancer and he did not want to burden his children. At that point, she knew it was no longer sufficient to help people reactively. She desired to help people preventively. She joined the financial services industry in April 2018. Her sole purpose was to reach out to as many people as possible in order to help them analyse their financial portfolios, so they can have options when faced with unforeseen circumstances.

By 2019, her business was 100% driven by social media, passive referrals and warm leads. To add value to her clients and the general public, she has been consistently pushing out digital content on LinkedIn, Instagram, Facebook and videos, to ensure that more people understand what insurance is about. She approaches business with a clientcentric approach and develops a digitised system to conduct meaningful financial reviews.

She is strongly motivated to give back to the industry by setting aside time to help her fellow consultants succeed. She regularly shares with fellow practitioners in one-to-one sessions and at agency, company and industry events. She was also involved in multiple company-level discussions on driving ethics and the MDRT whole person concept to the agency force.

Joyce contributes to society by trekking to the villages in the mountains of Nepal to donate necessities and helps out with the schools and orphanages there. She first encountered these villages while training with the Gurkhas in Nepal as part of her senior police officer course.

Joyce achieved her first MDRT in less than eight months and her other achievements include being appointed MDRT ambassador, mentor and digital influencer in her company to advocate the use of technology.


The 5th Asia Trusted Life Agents & Advisers Awards was made possible by organisers Asia Insurance Review and Asia Advisers Network, co-organiser LIMRA, and strategic partner AIA. Winners were selected in an independently-audited judging process. More information on the Awards and winners can be found here.

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Check out the other winners:

14 winners from seven markets crowned at the 5th Asia Trusted Life Agents & Advisers Awards

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