For investing in and leveraging the power of digital strategy to educate, drive in-depth conversations with clients, recruit high quality talent and incorporate Augmented Reality technology in its office to enhance the image of the industry.
Wave has been focussing on digital developments with the aim to explore ways to enhance the direction of the development of the industry and promote the standing and well-being of financial planners and clients.
Wave and his team “UTOPIA” have been proactive on social media sharing topics on financial management, across the various platforms of Facebook, Instagram, YouTube, Linkedin, WeChat, and Tencent video, generating more than 21,450 subscribers. A total of 901 feeds were published on the various channels in which 211 original articles were written and published on WeChat official account.
To avoid holding physical events during last year’s social protests in Hong Kong, he organised online seminars for highly educated young professionals. Among the numerous posts, articles and videos that were uploaded, “Love 33 Times”, a creative micro-movie introducing the interior design of UTOPIA’s headquarters, impressively generated over 163,500 views online.
Augmented Reality (AR) technology is implemented in the various areas of the office. Visitors can interactively get to know the core values of the team and view eye-catching AR photos and videos.
Determined to establish a new social-networking site of their own to maintain the quality of training and management as the team grew, HK$1.1 million was invested in the development of a customised mobile application named “iU”. It incorporates services such as HR system, e-learning program, e-examination, virtual conferencing, event enrolment, leave application, and even an underwriting search engine and AI assistant, “Xiao Ji”.
Today, the team can retrieve relevant information on underwriting cases immediately when required. When in need of guidelines on handling an objection or enquiry, any team member can seek assistance from “Xiao Ji” or find answers from the over 100 tutorial videos filmed by his team. Also, with the multi-functional “iU” mobile application, the entire training process efficiency has improved tremendously. Now, it only requires five administration staff to manage the team’s affairs, which is a 1:80 staff-agent ratio.
These digital initiatives have not only enhanced the standing of advisers in his team and enabled better service to clients, they have also directly contributed to the outstanding performance of Wave’s team. It achieved sales performance of a 39.79% growth rate, attracted 154 new recruits, and groomed 129 Million Dollar Round Table, Court of the Table and Top of the Table members in spite of all the challenges.
The 5th Asia Trusted Life Agents & Advisers Awards was made possible by organisers Asia Insurance Review and Asia Advisers Network, co-organiser LIMRA, and strategic partner AIA. Winners were selected in an independently-audited judging process. More information on the Awards and winners can be found here.
Subscribe to our newsletter to be kept informed of the launch of the next Awards here.
Check out the other winners:
14 winners from seven markets crowned at the 5th Asia Trusted Life Agents & Advisers Awards
Rookie Insurance Agency Leader of the Year 2020 - Lahiru Maduranga
Financial Adviser of the Year 2020 - Wilfred Wong
Bank Partner of the Year 2020- Saigon Commercial Bank, Vietnam