Employee Benefits Provider of the Year 2021 - AIA China

| 12 Aug 2021

For creating an online platform that facilitated the work and training of its agents; for upgrading its HR infrastructure to cope better with the challenges presented by the pandemic; and for upgrading it employee benefits services to make sure employees were well taken care of during the pandemic.

AIA Corporate Solutions (AIA CS) has been active in the employee benefits market in the region for over six decades with an extensive operational footprint across Asia Pacific. AIA China CS was established in 2006 and started with a focus on the small and medium enterprise (SME) segment. Today, it serves over 40,000 corporate clients with 1.3m members from local SMEs to multinational corporations.

Committed to transforming from a group insurance provider to trustworthy wellness partner, the company relentlessly designs and develops better sales tools, equipping its sales force to provide ease and timely sales assistance and service. It has also invested in developing unique value-added services for clients to meet their needs in employee benefits and workforce wellbeing.

AIA China CS always puts the customer first and during the COVID-19 pandemic, it acted immediately and accelerated digitalisation to address challenges faced by agents, HR and employees.

For the agents, the company created an integrated end-to-end digital platform and moved all its training sessions online. It also worked with a model that encourages more members to get online, create engagements and identify their potential needs, and link them up with corresponding agents. Eleven online activities were launched on the AIA CS WeChat platform involving 10,117 members and insurance take-up ratio from those engaged members are three times higher than non-engaged members.

AIA China CS also launched a series of online HR seminars to timely and accurately respond to HR questions about COVID-19, as well as promoting a healthy workplace. Five well-known industry experts shared 11 online courses with over 1m views. It upgraded its online E-service HR platform that allowed HR to cope with routine work more easily and provide better employee experience.

For its employees, the company launched and promoted multiple online healthcare services to help employees conveniently get online medical consultation as well as drug dispensing and delivery services for insureds with hypertension and diabetes. And with the pandemic severely hindering employees from obtaining offline employee benefits services, it upgraded its WeChat platform to allow them to make queries, submit claims applications and purchase group voluntary solutions.

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Check out the other winners:

Winners crowned at the 6th Asia Trusted Life Agents & Advisers Awards

Rookie Insurance Agent of the Year 2021- Chan Fun, Nicholas

Rookie Insurance Agency Leader of the Year 2021 - Nguyen Thi Van

Financial Adviser of the Year 2021 - Lee Zi Yi, Michelle

Bank Partner of the Year 2021 - Krungthai Bank

Digital Agent of the Year 2021 - Joyce Chan

Employee Benefits Consultant of the Year 2021 - Anthony Wong

InsurTech of the Year 2021 - Heartzmail

Digital Transformation of the Year 2021 - AIA Singapore

Download the winners' booklet here